Relevance
How well your profile matches what the person searched for. Accurate categories, descriptions and service listings all play a role.
Your Business Has a Pulse.
We Make Google Feel It.
Pulse Point Media NI helps small businesses across Northern Ireland get found and chosen on Google. We specialise in Google Business Profile management and website design — backed by local SEO, reviews and reputation management. No jargon. No long contracts. Honest advice.
NI
Northern Ireland Based
No
Long Contracts
1:1
Personal Service
Clear
Transparent Pricing
Understanding Local SEO
What is Local SEO — and why does it matter for your business?
Local SEO is the process of optimising your online presence so your business appears when nearby customers search for what you offer. When someone in Belfast searches "plumber near me" or "best accountant Belfast", the businesses at the top are there because of deliberate local SEO — not luck.
Unlike paid advertising — which stops generating leads the moment you stop paying — local SEO builds a compounding online presence that continues to attract new customers month after month, with no ongoing cost per click.
At Pulse Point Media NI, local SEO for small businesses across Belfast and Northern Ireland is all we do. We optimise your Google Business Profile, build local authority signals, grow your reviews, and improve your website so Google understands exactly who you serve and where.
Our Google Business Service
Key Ranking Factors
-
01
Google Business Profile
A fully optimised GBP is the foundation of every local ranking.
-
02
Customer Reviews
Genuine, recent reviews boost prominence and build trust with new customers.
-
03
Local Citations
Consistent business details across directories strengthen local trust signals.
-
04
Website On-Page SEO
Your website must clearly signal what you do, where you do it, and who you serve.
About Us
A Northern Ireland team who care about your results, not just your contract.
At Pulse Point Media NI, we work exclusively with small businesses right here in Northern Ireland. We understand the local market, we know your customers, and we speak plain English — no confusing jargon, no inflated promises.
Whether you're a tradesperson in East Belfast, a restaurant in the city centre, a solicitor in Lisburn, or a retailer in Antrim, we know the competitive landscape and exactly what it takes to get your business seen first on Google.
You'll always have a real person on your account — not a ticket system or an automated dashboard. Every client gets clear monthly reports, honest advice, and a strategy built specifically around their business goals.
Local First
We know Northern Ireland and your customers inside out.
No Jargon
Plain English updates. Reports you can actually understand.
Real Results
We focus on what genuinely grows your business.
Always Here
A real contact, not a ticket system.
What We Do
Two ways we get your business found — and booked.
We focus on the two things that make the biggest difference for local businesses: managing your Google Business Profile so you're found, and building a website that turns that attention into enquiries.
Flagship Service · Google Business Profile Management
Get found at the top of Google & Google Maps.
Your Google Business Profile is the first thing local customers see when they search — and for most small businesses it drives more calls and visits than the website itself. We set it up properly, optimise every detail, and actively manage it month after month so you climb the local rankings and stay there.
- Full profile setup & optimisation
- Photos, hours, services & descriptions
- Regular Google Posts to stay active
- Review monitoring & responses
- Google Maps ranking optimisation
- Clear monthly performance reports
Website Design · Northern Ireland
A website built to turn visitors into enquiries.
Getting found is only half the job — your website has to convert. We design fast, modern, mobile-first websites with SEO-friendly builds and conversion-focused layouts, so the customers Google sends you actually pick up the phone or fill in the form.
- Modern, responsive design
- Mobile-first on every screen
- Fast loading & SEO-friendly build
- Conversion-focused layouts
- Enquiry forms & contact capture
- Hosting, updates & support included
Google Maps Explained
How Google Maps rankings work — and how we improve yours.
When someone searches for a service in Belfast or Northern Ireland, Google shows a "local pack" — a map with the top three businesses highlighted. Appearing in that local pack can transform your enquiry rate. Most business owners don't know what drives it.
Distance
How close your business is to the person searching. We ensure your service area and location data are accurate and complete.
Prominence
How well-known and trusted your business is — measured by reviews, ratings, citations, and your website's authority.
The Power of Reviews
Why Google Reviews matter more than most Belfast businesses realise.
Google Reviews directly affect your local search rankings — businesses with more recent, high-quality reviews consistently rank higher in search results and the Google Maps local pack.
Beyond rankings, reviews shape your reputation. The majority of consumers read reviews before choosing a local business. A business with 80 genuine Google reviews will almost always win the customer over an equally-priced competitor with 8.
Our ReviewBoost platform automates the process — sending a friendly SMS at the right moment and taking customers directly to your Google review page in one tap. No manual chasing required.
Talk to Us About ReviewsReviews affect your ranking
Review count, rating, and recency are key local ranking signals Google uses every day.
Reviews convert customers
Most local customers check Google reviews before making contact with a business.
Your responses matter too
Replying professionally to all reviews builds trust with customers and signals engagement to Google.
Recency always counts
Fresh reviews outweigh older ones — consistent, ongoing review growth is essential.
Pricing
Simple, transparent monthly pricing.
No long contracts. No hidden fees. Clear monthly packages designed to be affordable for small businesses across Belfast and Northern Ireland.
Starter
£99/mo
per month — rolling contract
- Google Business Profile optimisation
- Monthly profile posts (4 per month)
- Review monitoring & responses
- ReviewBoost SMS platform access
- Monthly performance report
Most Popular
Growth
£179/mo
per month — rolling contract
- Everything in Starter
- Local SEO & citation building
- On-page website SEO
- Google Maps ranking optimisation
- Reputation management
- Detailed monthly SEO report
Authority
£249/mo
per month — rolling contract
- Everything in Growth
- Full SEO content strategy
- Blog content recommendations
- Competitor analysis
- Priority support
- Quarterly strategy reviews
Not sure which plan fits? Contact us for a free, no-obligation chat.
ADD-ON
ReviewBoost Platform
Add our automated Google review collection platform to any plan. Every time you see a customer, ReviewBoost automatically texts them a one-tap review link — so your Google reviews grow on autopilot.
+£49
per month
Starter
Up to 100 SMS/month
+£79
per month
Growth
Up to 300 SMS/month
+£119
per month
Pro
Unlimited SMS/month
Website Design Pricing
A professional website that works as hard as you do. Choose a low monthly plan with everything included, or pay once and own it outright. Either way, you'll know exactly what you're paying from day one.
Monthly — spread the cost
MOST POPULARLow setup fee, then a simple monthly payment with hosting, updates and support all included.
Starter Site
£45/mo
+ £99 setup fee
- Up to 3 pages
- Mobile-friendly custom design
- Enquiry form & contact capture
- Hosting, updates & support included
- Perfect for trades & small local businesses
Most Popular
Business Site
£85/mo
+ £199 setup fee
- Up to 6 pages
- Custom design & gallery
- Enquiry forms & lead capture
- Basic on-page SEO
- Hosting, updates & support included
Premium Site
£135/mo
+ £299 setup fee
- Larger, multi-page sites
- Bookings & integrations
- Online shop ready
- Priority support
- Hosting, updates & support included
12-month minimum term, then continues month to month. Setup fee is non-refundable once your build begins. Your site stays live for as long as your plan is active.
One-off — own it outright
Prefer to pay once and own your site? Pay a single fee and it's yours. Add an optional care plan for hosting and ongoing support.
Starter Site
£495
one-off payment
- Up to 3 pages
- Mobile-friendly custom design
- Enquiry form & contact capture
- Perfect for trades & small local businesses
Most Popular
Business Site
£895
one-off payment
- Up to 6 pages
- Custom design & gallery
- Enquiry forms & lead capture
- Basic on-page SEO
Premium Site
£1,495
one-off payment
- Larger, multi-page sites
- Bookings & integrations
- Online shop ready
- Priority build support
Optional care plan available at £25/month for hosting, security, updates and small changes. Cancel any time.
Why Choose Us
Why small businesses across Northern Ireland work with Pulse Point Media NI.
We're a local team building a business the honest way — on transparent pricing, genuine advice and work that actually helps you get found. Here's what you can expect when you work with us.
Google Business Profile Specialists
Your Google profile is our core focus — set up properly, optimised in full, and actively managed so you show up when local customers search.
Websites Built to Convert
We design fast, mobile-friendly websites focused on one thing — turning the visitors you earn into real enquiries and bookings.
Transparent Pricing
Clear prices on the website, no hidden fees and no surprises. You'll always know exactly what you're paying and what you're getting.
Honest, Jargon-Free Advice
Plain English, always. We'll tell you what will genuinely help your business — and what won't — even if it's not the bigger sale.
Personal, One-to-One Service
You deal with a real person who knows your business — not a ticket system or a call centre. Pick up the phone and you'll reach us.
Genuine Local Knowledge
We're based in Northern Ireland and work exclusively with local businesses. We understand your market and your customers.
Tailored Local Strategies
No copy-paste packages. We build a plan around your business, your area and your goals — then adapt it as you grow.
Long-Term Partnerships
We're here to grow with you over time, not sign you up and disappear. Your results matter to us because your success is ours.
Our Expertise
Discover ReviewBoost →
The specialist skills behind your results.
Google Business Profile management and website design are what most of our clients come to us for — but they're backed by deep expertise across local search. Here's how we help you get found and stay ahead.
Local SEO Northern Ireland
Building the local signals Google needs to rank you for nearby searches across NI.
Learn more →SEO Services Belfast
On-page and technical SEO tailored to Belfast and Northern Ireland search terms.
Learn more →Google Maps Ranking
Getting your business into the local map pack — the top three results customers see first.
Learn more →Reputation Management
Monitoring and professionally managing your reviews so your reputation works for you.
Learn more →ReviewBoost Platform
Automated Google review collection — every customer gets a one-tap review link by text. Available as an add-on to any plan.
Our Commitment
Honest, transparent, and built around you.
Every client gets a clear, honest picture of what's been done, what's improving, and what the plan is next. Here's what working with us actually looks like.
Free
Initial Audit
Every client starts with a free audit of their current Google presence and local rankings — no commitment required.
Tailored
Strategy
We build a plan specific to your business, your area, and your goals — not a copy-paste template.
Monthly
Reporting
Clear reports every month showing your rankings, traffic, and what's changed — in language you'll actually understand.
No Lock-in
Rolling Monthly
We earn your business every month. No long-term contracts, no exit fees, no awkward conversations.
Common Questions
Frequently asked questions.
Local SEO is the process of optimising your online presence so your business appears in Google's local search results and Google Maps when nearby customers search for your services. It includes Google Business Profile management, local citations, review generation, and location-specific website content.
Most Belfast businesses begin to see measurable ranking improvements within 3 to 6 months. SEO is a long-term investment — results compound over time, building a sustainable flow of new customers without paying for every click.
Google ranks Maps listings using three factors: relevance (how closely your profile matches the search), distance (proximity to the searcher), and prominence (how well-known and well-reviewed your business is). We improve all three through profile optimisation, citation building, and review growth.
Yes — for any local business, a Google Business Profile is essential. It's often the very first thing a potential customer sees and is free to set up. Without one, you're invisible to the majority of local searches.
Reviews are a significant local ranking factor. The quantity, quality, recency and your responses all signal to Google how prominent and trustworthy your business is. Our ReviewBoost platform automates the process of asking happy customers to leave a review.
Yes. Our service focuses entirely on organic and local SEO — improving your visibility through genuine optimisation, not paid ads. Once rankings improve, that traffic continues without any ongoing cost-per-click.
Ideally weekly, at minimum monthly. Regular posts, updated photos, and prompt review responses signal to Google that your business is active. Inactive profiles tend to lose visibility over time.
Simply complete our contact form or call us on 07508 514 916. We'll have a free, no-obligation conversation about your business and where the biggest opportunities are for improving your Google visibility.
Latest SEO Insights
Practical tips to help you get found on Google.
Straightforward, jargon-free advice on local SEO, Google Business Profiles and websites — written for Northern Ireland business owners.
Google Business Profile
What is a Google Business Profile and why does it matter?
The free Google tool that decides whether local customers find you or your competitor — and how to make yours work harder.
Read article →
Local SEO
How to rank higher on Google Maps in 2026
The three factors Google uses to rank local businesses on Maps — and the practical steps to improve all three.
Read article →
Local SEO
Local SEO for small businesses: a plain-English guide
What local SEO actually is, why it matters for Northern Ireland businesses, and where to start if you're new to it.
Read article →
Get in Touch
Ready to get found on Google in Belfast?
Let's have a chat.
No hard sell. No commitment. Just a friendly conversation about your business and how we can help you get found across Northern Ireland.
Phone07508 514 916
Location
Belfast, Northern Ireland
Free consultation included. We'll review your current Google presence, identify your biggest opportunities, and explain exactly how we'd approach improving your local rankings.